ALL IN MASTERMIND
The 6/12 month business growth mastermind for the ALL IN woman, ready to scale to 6 and multi-6 figures in her business through becoming unconditionally ALL IN, magnetic in her marketing, feminine in her sales and convicted as fuck.
You don't want to build an "ok" business. you want to...
Wake up everyday to stripe pings and DMs from DREAM CLIENTS saying "I'm ALL IN"
You know in your soul that you are made to do something INCREDIBLE with your life. You have a fire in your soul, a deep passion for helping people and a KNOWING that you are meant to be making millions of dollars by sharing your magic.
But right now, your stripe balance isn't reflecting what you know you're capable of, and its starting to frustrate you.
The ALL IN Mastermind is for the woman who is DONE tolerating her current level, is ready to 10x her income and impact and live a life greater than your wildest dreams because you stopped f*cking around with your greatness and went ALL IN.
Most of my clients
are just like you.
💸 The ones who went from $2k --> $7k/month after years of trying to grow....
💸 The ones who went from "no ones buying" --> making $6,800 in 48 hours....
💸 The ones who joined me at $6k months, feeling totally fucked in their business after sending cold DMs, sales calls + thousands in ads --> building an ALIGNED business model and hitting a $22,790 month not even a year later...
💸 The ones who fall in LOVE with their work, and go from stagnation to feeling ON FIRE, launching every few weeks, literally unable to stop producing content cause they are so OBSESSED, and then sign 17 dream clients into their highest level space in ONE MONTH..
They were JUST like you, 6-12 months ago.
They knew they were GOOD at what they did.
They were taking action, consistently.
They were doing all of the "right" things.
Posting daily, selling, taking all the advice...
But before they started working with me, they had the same problems:
❌ they didn't know how to articulate their genius in their content. Their work felt so much bigger than just "lose weight" or "rewire your mindset" but they didn't know how to communicate their magic and intangible transformation without it being fluffy ASF.
❌ they believed in themselves, but they didn't TRULY believe they are the BEST. their conviction was conditional. when they're getting enquiries, the dopamine hits of stripe notifications, they felt on fire. content ideas are flowing.... but it took just one failed launch, an unhappy client or a dip in sales and their power faded
❌ They were caught up in getting it "right". It would take them 2+ hours to write a single instagram carousel and they'd still worry they'd said the wrong thing after seeing another coach disagree with them. They were in their heads about pain point vs not, educating vs not. Which lead them to lack in self-trust and conviction
❌ they subconsciously were waiting for someone to give them a seat at the table. they didn't see themselves as a big deal, they saw industry leaders and thought "id love to be there one day" rather than realizing that they were actually 10x better than half of the people at the top, and the only difference between them and the ones making millions is an audacity to believe they CAN.
99% of business is a game of conviction.
There is a certain frequency, an unignorable MAGNETISM to the woman who is ALL IN on herself and her potential.
This is exactly who you become inside of the ALL IN MASTERMIND.
Meet your mentor,
Evie Dawson
Your classic capricorn diva eldest-daughter who left home at 18, got my degree (1st class honors in Marketing from one of the best business schools in the UK).
Instead of getting a $30k per year marketing job and slowly working my way up the ladder, I said "fck the norm", moved myself to Dubai and made what would have been my yearly salary, in a month, from a tiny desk in my bedroom.
Since starting my business, I've made over $800k in cash from my laptop. But the money is the least impressive thing about me.
The reason you should ACTUALLY hire me?
I built a fitness coaching business to multiple-6 figures, had 3 members of full time staff and 100s of clients worldwide in less than 3 years.
I qualified as an NLP mindset coach back in 2024 so that I could learn how to better help my clients with disordered eating. After 40+ hours of rewiring peoples limiting beliefs, I realized.. FCK. there is such a need for this for female entrepreneurs. and so I started helping my peers and colleagues with their mindset... which progressed into something WAY bigger.
I launched my business coaching as an offer in 2024 and immediately sold out my programs, took this business from $0-20k/months in less than a year (while also still coaching fitness).
And the thing is...
I didn't grow up surrounded by business owners, I wasn't "born with it" nor have I ever had a safety blanket or someone who could catch me if I fell. And this is EXACTLY what makes me the leader I am today.
I deeply understand something about success that most people don't. It's not about the perfect strategy or a lack of information. It's a BECOMING, an EMBODIMENT, a BRAVERY and COURAGE that most people lack.
I am OBSESSED with helping women break free from their own mental BS and step fully and truly into their power. In a 5-minute conversation with you, I can identify the exact limitations that are blocking you from adding $10k to your MRR.
From a scroll of your IG, I can see where you lack belief or are waiting for someone to choose you, and we shift it immediately.
No A>B, perfect rodmap or framework will build your future if you have a misaligned identity. Which is why in the ALL IN MASTERMIND, we work on BOTH.
The IDENTITY and the STRATEGY.
The energetics AND the psychology of sales.
When you work with me, you become a completely different person. You embody a different frequency, a level of certainty that you've never had before. Combine that with the attraction-based marketing and offers that convert like crazy, and your business BLOWS TF UP.
And even though 99% of this game IS identity + conviction work... don't get it twisted.
I am a strategic NINJA. Here's everything you will learn:
✅ Full access to the brand new all in portal where I talk you through the exact strategies you need across your content, offers, and sales strategies for different income levels, so that you ALWAYS know exactly what you need to be doing (this eliminates 99% of confusion and procrastination) worth $5k+
✅ Access to EVERY SINGLE one of my signature offers I've everrrr launched, including Feminine sales (the full psychology behind feminine sales, how to, structuring your offers and sales systems), Magnetic Messaging which is the exact content blueprint I used to attract dream clients, Youtube Buyer Magnet which is the full strategy behind making $100k on youtube alone over the past year, how i went from 0 --> 4.5k subscribers with people who love to BUY!!!), Sold Before the pitch which is how to structure your micro offers and low ticket programs to sell into your high ticket offers, Brand Mirror, Stories that sell, Sold in the DMs, Savage Sales, All in Content Challenge, Pre-Sold content workshop, offers that convert, embodied CEO, becoming the magnet, empire state of mind... For Fresh eyes only (trial reels)...I could go on!!! worth $10k+ to buy these programs individually
✅ My exact FUNNELS and systems i use in my business – created as a template for you to literally drag and drop in your business. The sales pages, upsell pages, quiz funnels, email sequences etc the FULL THING. This is insane. My full sales system and database of 100+ emails done for YOU, contract templates etc all ready to be locked and loaded so your funnels get set up by the end of JULY!!!! and you can be making sales on the beach this summer. You'd easily pay a web designer $5k+ to do this, we give it to with LIFETIME ACCESS (you don't lose it!!!) you FOR FREE included in the ALL IN MASTERMIND
✅ Weekly coaching calls with me, where you're ALWAYS going to get the exact advice you need to get un-stuck, reinspired and BLOW UP in your business!! one nugget you get from this call could be worth the entire mastermind for you. You'd have to have the call on mute + your volume off, to NOT leave this call with a strategy to implement or a mindset breakthrough ️ my private clients pay me $40k for this type of high level breakthrough coaching.. but in the ALL IN MASTERMIND you'll get this WEEKLY. Worth $10k!!
Want to see what this actually looks like? Here are some breakthroughs that happen on just ONE coaching call:
️ ⚡️ Revamped L's entire offer suite to go from $2-5k/month to $10-15k/month by the end of the year so that she wasn’t stuck in the yoyo up and downs with income and instead had a much stronger base of MRR
️ ⚡️ Audited S's content, shown her the exact gaps she's missing + given her a 3-part action plan to call in dream buyers. She implemented what I told her, and signed a 6 month PIF client through the DMs without sales calls for the first time ever because we shifted her content to activate buying triggers
️⚡️ Client A thought she needed more sales strategies because she felt “lost” around what and how to sell. I spent 2 minutes digging deep, and found this wasn’t a strategy problem but a limiting belief. Within 5 minutes, we’d found she had a belief that selling = TAKING from people. Because I’m not just a business coach but also a qualfiied NLP mindset coach, I shifted this block for her in minutes and she went on to sell 2 coaching spaces that same week. More than anything, she’s EXCITED to sell. She never would have gotten this breakthrough from a course.
️ ⚡️ Shown K the exact reason she's been stagnant in her income for years + what we're going to do about it (she got more value in this 45 min call that she did in an entire 6 months in someone elses program)
✅ Access to a BADASS network of likeminded crazy psycho female entrepreneurs scaling their businesses. You CANT NOT be inspired and join the slipstream of growth around these women. Your network is your networth, you are the average of the 5 people you spend the most time with! Spend enough time in this groupchat and you'll believe in yourself like never before, be taking action like a mad scientist and feel high on life!!! worth $2k+
Let’s be clear:
This is NOT a mastermind where you get passed off to a support coach who has no relevance to you or your brand,
This is not a space where you'll be told to send 100+ DMs a day, follow the plan, tick the boxes and watch 2 hour long outdated vault videos from 2018.
This is a MASTERMIND where we make everything work FOR you. You try a strategy and it didn't feel good? Perfect, lets change it. Something not quite working? Bring it to the call and lets figure out why + put a new plan in place.
I truly believe and KNOW that there is a WAY for every single multi-dimensional woman to make FU money... but that WAY is different for each person. I will not force you into following a step-by-step, because that might not be the right way for you.
This is why my mastermind is so fucking special.
This is proximity to me, strategies that work FOR YOU and a business that feels ALIVE in your soul.
TOTAL VALUE:
$20,000
YOURS TODAY:
ALL IN MASTERMIND
(Pay In Full - 12 Months Program)
$6,597 USD
ALL IN MASTERMIND
(Installment - 12 Months Program)
$555 USD/month
ALL IN MASTERMIND
(Pay In Full - 6 Months Program)
$3,197 USD
ALL IN MASTERMIND
(Installment - 6 Months Program)
$655 USD/month
I created the ALL IN MASTERMIND for women like you and me.
The 1% psychopaths lol.
The ALL IN women..
The women who know they are capable of so fucking much, and feel like right now, they're hardly scratching the edge of their potential.
Which is why, I truly, wholeheartedly, feel an obligation to sell my heart out to you.
Because I know that when you're in this mastermind, your life will change. Your business will make more money than it ever has. and you will impact 100s of people who need your work.
Selling is DEEPLY rooted in service.
I know something about you, which is that you are DEEPLY heart-led. You don't want to lead anyone astray. You don't want to promise results you can't guarantee.
You don't want to sell someone something they don't need. So most sales strategies feel gross to you... and you've created a belief deep down, that selling = taking away from someone else.
That selling = bad. That selling = selfish. That selling = you don't actually care about helping because if you did, you'd do it for free.
This is the biggest lie of them all. It took me a really long time to overcome these beliefs, but when I did, selling started feeling so easy for me.
Clients started THANKING ME for the opportunity to work with me. Imagine that. They were thanking me, for paying me.
Because what I didn't realize, is that they were going to pay someone anyway. They wanted THEIR problems solved, and I had the solution.
But because I was caught up in my own limitations around selling, they'd spent thousands of $ working with other people, who had 0 morals, 0 skill and gave them chatgpt answers...
Because I didn't sell to them. Which means I hurt them, by not selling.
It is your obligation, if you TRULY care about transforming peoples lives, to sell and sell your HEART OUT.
This is the only way you are going to create the change you want to see in your industry, and in the world.
You can't have one foot in, one foot out.
There's a level of psychopathic faith you need to have to succeed in entrepreneurship that no one talks about when they sell you the "soft life".
A mentor once said to me, fear and failure are the entry-costs to the arena.
It would impress NO ONE if Tony Robbins, Steven Bartlett, Alex Hormozi etc came on stage and said "I succeeded... then I succeeded again...and again"
Your past failures do not determine where you are going, but you have to CHOOSE that.
No one can do it for you.
In the big leap, Gay Hendricks says "fear is excitement without the breath".
If you want to achieve big things, radically transform your life... it requires you to leave behind your old self, leave behind your old stories and fears, and move in accordance with where you're going.
Inside the ALL IN MASTERMIND, I teach you exactly how to shift your beliefs around selling, sell from SERVICE and create an experience where your dream clients say THANK YOU for the opportunity to buy from you. You owe it to yourself & the people you're here to serve, to become wildly OBSESSED with selling and wildly ALL IN on your dreams.
Most people think they need the perfect strategy, but in my experience working with women who have 2-5x their income in 12 months from working with me... what they need most is:
a) self belief
b) to release the shame of their past failures + expectations
c) psycho-level delusion for where they're going
d) to be reminded of this each and EVERYDAY.
You gotta be in the game to win the game.
Which means you gotta ACTUALLY give yourself the best chances of succeeding.
Which means, you gotta be in the ALL IN MASTERMIND ;) and around winners who are rooting for you.
Where you get both the strategy + the mindset you need to succeed.
Where there is no shame around what you have or haven't done, just pure fucking excitement for where you're going.
we focus HEAVILY on:
1) rewiring your mindset, getting rid of all of the limiting beliefs that are running your actions right now
2) building you a custom strategy thats actually built around YOU and YOUR business, not what everyones telling you that you "should" do based on their success but actually YOUR personal blueprint to scaling
3) taking action toward it every single day, staying in the zone and massive momentum
It's only a matter of time between you're sat in bed having your "holy shit I did it" moment.
You know your next move.
JOIN THE ALL IN MASTERMIND + LETS GO.
Client Testimonials
"Working with Evie has been the BEST DECISION that I've made in terms of my business, my mindset, my confidence. I feel I'm a completely different woman"
BETH BEELEY-CAVE
"Since working with Evie, I honestly feel so much more relaxed and I feel like I know things will be coming to me. And the clients that have come into my world since working with Evie have been so much more aligned. "
SIMRAN SAMPLAY
"Since being inside ICONIC, I’ve come to understand that there are different ways of doing business—especially ones that lean more into feminine energy."
LENA SUNDERMEIER
"When I discovered Evie, I knew she was the mentor for me. I’ve changed immensely just by being around such an incredible woman."
CLARA PEDERSEN
"I have been working alongside the wonderful Evie for four weeks now inside Expand the Mastermind (now ICONIC) and I’m absolutely loving it and I wish that I joined sooner."
TASH SCOTT
"I have worked with Evie since October 2024 and I honestly can say this woman has changed my life. Since working with Evie, I have had my highest cash months since starting my business in 2022."
FAITH WITHINSHAW
"My life has changed completely. She [Evie] has this really remarkable ability to see you not just for you but for your potential."
BETH BEELEY-CAVE
"Since I've joined ICONIC, I've changed everything I thought about business. Evie showed me the power the knowledge and my zone of genius.
JULIE HEINRICH
FAQs (Frequently Asked Questions)
Who is the ALL IN Mastermind for?
This mastermind is designed for ambitious female entrepreneurs who know they're capable of more and are ready to scale to consistent 6 or multi-6 figures. Whether you're feeling stuck, inconsistent, or ready for your next level, you'll receive both the strategy and mindset support to help you grow.
Is this for females only?
To protect the energy of the group, yes, this a female only mastermind.
What do I get inside?
You'll get lifetime access to courses, funnels, templates, weekly coaching, mindset support, and a community of ambitious women—all valued at over $20,000.
Do I keep access to the resources?
Yes! Your courses, templates, funnels, and systems come with lifetime access.
What if I can't attend the live coaching calls?
No problem. All coaching calls are recorded, so you can watch them later and still benefit from every strategy session and breakthrough.
How much does it cost?
12 Months: $555/month or $6,597 Pay in Full
6 Months: $655/month or $3,197 Pay in Full
How do I join?
Choose your preferred payment option, enroll, and get instant access to the portal, community, and upcoming coaching calls.
IMPORTANT DISCLAIMER:
ALL IN Mastermind provides education, coaching, and mentorship only. We make zero guarantees—explicit or implied—regarding income, results, success, or outcomes of any kind. By purchasing or participating in ALL IN Mastermind, you expressly acknowledge and agree that there are no promises, projections, warranties, or assurances related to financial results or personal success.
No representative, coach, contractor, affiliate, or participant of ALL IN Mastermind is authorized to make claims or guarantees regarding earnings or results. Any statements, examples, testimonials, or references to outcomes—whether our own or those of past or current clients—are not typical, not guaranteed, and provided for illustrative purposes only. Individual results vary widely and depend entirely on factors outside our control, including your experience, skill level, decisions, execution, consistency, and work ethic.
You accept full responsibility for your results, actions, and outcomes.
ALL SALES ARE FINAL. THERE ARE NO REFUNDS.
Once purchased, no refunds, chargebacks, cancellations, or reversals will be issued under any circumstances, regardless of participation level, dissatisfaction, perceived value, personal circumstances, or failure to complete the program.
If you enroll in ALL IN Mastermind and choose to leave, disengage, or stop participating before the full balance is paid, you remain legally and financially responsible for the entire amount owed. If you withdraw early, you agree to immediately pay the full retail value of all program components that have already occurred or been made available to you.
Failure to remain current on payments will result in immediate suspension of access to all program materials, calls, communities, and support until your account is brought back into good standing.
If you choose a payment plan, you understand and agree that:
• A payment plan is not a subscription.
• You are committing to the full purchase price.
• You are responsible for all remaining payments, regardless of participation, completion, or early exit.
Missed or failed payments may result in collections, legal action, and/or additional fees to recover amounts owed.
By purchasing, you affirm that you have read, understood, and agreed to these terms in full—and that you are entering this agreement voluntarily, knowingly, and without reliance on any promises of results.