Everything you say or do in your brand is doing one of two things:

1️⃣ Collapsing timelines - pulling the ‘yes’ closer

2️⃣ Lengthening timelines - giving them a reason to wait, doubt, think about it (which is a lack of confidence)

Here’s what it looks like to be lengthening the buying timeline (even as someone who’s scaling to $30, 40, 50k months.. you’re still making these mistakes)

👉🏻 you talk about your results, but rather than claiming them, you frame them as ‘client wins!’. You don’t believe the result is truly yours to claim because you didn’t do the work for them, and so you water down your contribution which is the EXACT THING that would shorten a buying timeline.

👉🏻 you split your content into ‘audience growth’ vs ‘sales content’ which means you post fluffy broll reels with generic hooks and lose your signature SAUCE. And although you get new followers, you’ve turned off the people who were literally about to pull out their credit card and pay.

👉🏻 you try to be “high value” by posting without linking to your offers… so even though you have loads of content with great tips, there’s no bridge as to why she should come into your offers.. NOW

👉🏻 you let fear of being repetitive keep you from making your highest leverage offer visible everyyyy single day, which means the people on the fence are cooling down instead of heating up