The Room Where You Rise.

This isn’t just another industry mastermind that teaches you the same thing as the next.

IT’S A RECALIBRATION TO POWER.

Client Testimonials

"Working with Evie has been the BEST DECISION that I've made in terms of my business, my mindset, my confidence. I feel I'm a completely different woman"

BETH BEELEY-CAVE

"Since working with Evie, I honestly feel so much more relaxed and I feel like I know things will be coming to me. And the clients that have come into my world since working with Evie have been so much more aligned. "

SIMRAN SAMPLAY

It’s a portal where the woman you pretend to be on Instagram dies—

and the ICON you were always meant to be is born.

Your voice becomes the brand.

Your essence becomes the business.

Your certainty becomes the sale.

No ‘one-way’ method.

This is co-creation, a mirror to your genius.

This is where identity gets sharper.

Leadership gets louder.

And your presence becomes the magnet.

You become the ICON.

Your business becomes the LEGACY.

One that is remembered for decades to come, by the women who follow in your footsteps and learn from your genius and leadership.

If you’re still tweaking your brand to sound more 'professional'…

If your offers feel like templated versions of someone else's brilliance…

If your income plateaus every time your confidence wobbles…

Let’s be clear:You don’t need more strategies.

You need to lead your damn self.

And you need support from a leader that’s going to allow you to do that at the highest level.

ICONIC isn’t just where income grows.

It’s where your conviction roars louder than your doubt.

It’s where you collapse timelines through embodiment—not burnout.

It’s where you finally close the gap between becoming and being.

Being an ICON that creates and attracts from the certainty of her potency.

Creating a ripple effect in the industry and having every powerful woman wanting to be in her presence to create the same level of magic.

Inside ICONIC, we move differently.

This is the room where:

✔️ You become the woman who launches from the embodied PASSION and fire of your work. Your offers feel like an effortless creation of your genius that sell like wildfire.

✔️ Your voice alone moves the internet, no chasing, all attracting

✔️ Your business becomes so original it’s instantly recognizable, impossible to replicate.

ICONIC is for the woman scaling beyond 6-figures,

not because she hustled harder,

but because she finally stopped flirting with her power and decided to f*cking own it.

This space is not for the almost ready.

If you're still asking for permission,

you won’t survive at this frequency.

Because ICONIC is filled with women who’ve already decided.

To be the blueprint.

To move first.

To rise relentlessly.

More mind-blowing results...

"I have been working alongside the wonderful Evie for four weeks now inside Expand the Mastermind (now ICONIC) and I’m absolutely loving it and I wish that I joined sooner."

TASH SCOTT

"I have worked with Evie since October 2024 and I honestly can say this woman has changed my life. Since working with Evie, I have had my highest cash months since starting my business in 2022."

FAITH WITHINSHAW

HERE'S WHAT YOU'RE STEPPING INTO:

🖤 A 6-month Mastermind Experience

For the brand-led, legacy-driven, leadership-first woman.

Weekly LIVE Hot-Seat Coaching

(where fire meets strategy) where we co-create. You’ll have my eyes on your messaging, your business, creating offers that reflect you and your genius, so that your voice is AMPLIFIED.

Telegram group with access to a community of powerhouse women collaborating & making power moves.

Bonus Identity Activations

Quantum Lounge daily trainings for fast action audios, and mindset rewiring sessions to keep you moving with embodied momentum.

And a room full of ICONS who don’t need to be convinced, they came to LEAD.

Access to My Full Suite of Programs!

Access to my full suite of programs to sharpen your marketing, messaging, & mindset, the same programs that took me from £0 to £40k sales months, and the exact same methods and strategies that have my clients going from the industries best kept secret to ICONIC brands that are wildly known.

(Includes Magnetic Message worth £888, Feminine Sales worth £777, BTS Marketing worth £222, Unleashing You personal branding worth £333, Embodied CEO £444, AND courses like Behavior Change for your Clients (how to lead your clients to the result) which are not available for sale elsewhere!!)

The Vibe:

ICONIC Woman.

ICONIC Brand.

ICONIC Money.

Because in here, we bend time.

The next five months? Pure overflow, exponential growth, bold AF moves.

Claim your MF seat at the table HERE:

https://form.typeform.com/to/oupmdAN0

This is where you become HER.

The ICONIC Woman:

✔️ Moves first.

✔️ Believes so hard the universe has no choice but to match her energy.

✔️ Builds a brand from the parts of herself she was once told were "too much."

✔️ Becomes unmissable, unshakable, unforgettable.

She doesn't follow the rules.

She rewrites them.

And gets wildly paid for it.

So…

Are you going to flirt with your future a little longer?

Or are you finally going to claim your seat?

PAY IN FULL

£5K

PAY IN FULL

BONUS when you PIF:

1:1 for 45 minute call with Evie to map out your ICON moves.

PAYMENT PLAN

£888

Monthly (6 of payments £888)

*all payments must be complete*

FAQs (Frequently Asked Questions)

How does it work?

The mastermind works as follows: you’ll complete an initial onboarding form where we get to know you and your business. From here, you’ll be booked in on a 30-minute onboarding call with Evie to map out your personal plan of action and road to expansion. From here, you’ll have immediate access to 20+ hours worth of trainings and step-by-steps to dive into to build a business that scales with ease.

We host a weekly Mastermind call with Evie (Tuesdays 4pm GST) where you can bring your questions on the topics you’ve learned, or general Q&A to bounce ideas back and forth and soundcheck! Topics include (but are not limited to) sales page reviews, lead magnet ideas, content audits, business strategy, mindset alignment and more.

Additionally, you’ll have access to a quarterly (every 3 months) mastermind day where we spend 4 hours together, diving DEEP into specific topics to help you grow, expand and evolve your identities and capacity to receive success and growth. These are heavily mindset and energetics focused - your business will only grow as big as your mind allows!

Is this for females only?

To protect the energy of the group, yes, this a female only mastermind.

What do I get access to?

Within the 6 month mastermind, you will receive access to all programmes. Including call replays, telegram channels, riffs, and more. You will also receive free access to the Embodied Membership.

Is there any 1:1 access to Evie?

No. This is a group mastermind. You will have personalised coaching on the weekly and quarterly mastermind calls, however if you’re seeking more depth, please apply for 1:1 mentorship.

Is this for me if I’m making less than 5k/month?

Simple question: do you want to scale to 20k months and beyond in a way that feels really good in your soul? Do you want to magnetise dream clients, and be in a room full of multi 6 figure female entrepreneurs whose energy is radiant? If so, YES. If anything - its the perfect place for you. When you feel called to join a room that feels leaps and bounds ahead of you, that is where you will expand the fastest.

I’ve been in a few mentorships before and failed. How do I know this one will be different?

if you have to ask, you’re probably in the wrong place. I won’t make any crazy guarantees that this mastermind will help you leap 10x - thats down to you and your ability to do the work. What I will promise you, is that when you have a vision and you put yourself around the right people, implementing the right strategy with your subconscious mind fully onboard (thanks to the mindset work we’ll be doing) - its hard to fail. This isn’t a space to come if you need saving, this is a space for ambitious, action-taking female entrerpeneurs that want to scale their business in an aligned way.

© 2025 | Evie Dawson, Mindset & Business Mentor for Female Entrepreneurs