Welcome Home, ICONIC WOMAN.
Welcome Home, ICONIC WOMAN.
ICONIC is a year-long home space for the multi-dimensional, heart-led entrepreneur.
You are driven by the depth and impact you create. You love the work you do, it fulfils your purpose in life.
You’ve achieved the success, transformed the clients... but now you’re ready for another level, a mission calling.
To build a movement that reflects the evolution of the entire woman.
To be a category-of-one brand, leading scalable offers with premium clients who stay, re-sign, and refer for years to come.
ICONIC is where you are met in your power. Where your leadership evolves, your revenue quadruples, all while feeling more alive than you ever have.
Where $20-30k months feel grounded and inevitable.
Where your brand is known, you're sought out to speak on podcasts and live events, you magnetise dream-aligned clients
Client Testimonials
"My life has changed completely. She [Evie] has this really remarkable ability to see you not just for you but for your potential."
BETH BEELEY-CAVE
"Since I've joined ICONIC, I've changed everything I thought about business. Evie showed me the power the knowledge and my zone of genius.
JULIE HEINRICH
"Since being inside ICONIC, I’ve come to understand that there are different ways of doing business—especially ones that lean more into feminine energy."
LENA SUNDERMEIER
"When I discovered Evie, I knew she was the mentor for me. I’ve changed immensely just by being around such an incredible woman."
CLARA PEDERSEN
Inside ICONIC, we move differently.
This is the room where:
✔️ You become the woman who launches from the embodied PASSION and fire of your work. Your offers feel like an effortless creation of your genius that sell like wildfire.
✔️ Your voice alone moves the internet, no chasing, all attracting
✔️ Your business becomes so original it’s instantly recognizable, impossible to replicate.
ICONIC is for the woman scaling beyond 6-figures,
not because she hustled harder,
but because she finally stopped flirting with her power and decided to f*cking own it.
This space is not for the almost ready.
If you're still asking for permission,
you won’t survive at this frequency.
Because ICONIC is filled with women who’ve already decided.
To be the blueprint.
To move first.
To rise relentlessly.
More mind-blowing results...
"I have been working alongside the wonderful Evie for four weeks now inside Expand the Mastermind (now ICONIC) and I’m absolutely loving it and I wish that I joined sooner."
TASH SCOTT
"I have worked with Evie since October 2024 and I honestly can say this woman has changed my life. Since working with Evie, I have had my highest cash months since starting my business in 2022."
FAITH WITHINSHAW
"Working with Evie has been the BEST DECISION that I've made in terms of my business, my mindset, my confidence. I feel I'm a completely different woman"
BETH BEELEY-CAVE
"Since working with Evie, I honestly feel so much more relaxed and I feel like I know things will be coming to me. And the clients that have come into my world since working with Evie have been so much more aligned. "
SIMRAN SAMPLAY
HERE'S WHAT YOU'RE STEPPING INTO:
🖤 A 12-month Mastermind Experience
For the brand-led, legacy-driven, leadership-first woman.
Weekly LIVE Hot-Seat Coaching
(where fire meets strategy) where we co-create. You’ll have my eyes on your messaging, your business, creating offers that reflect you and your genius, so that your voice is AMPLIFIED.
Telegram group with access to a community of powerhouse women collaborating & making power moves.
Bonus Identity Activations
Quantum Lounge daily trainings for fast action audios, and mindset rewiring sessions to keep you moving with embodied momentum.
Done-For-You Funnels Included
No more guesswork. Inside ICONIC, you’ll get access to a curated library of high-converting, plug-and-play sales funnels — designed to help you attract premium clients, automate your sales, and sell your offers with ease.
And a room full of ICONS who don’t need to be convinced, they came to LEAD.
Access to My Full Suite of Programs!
Access to my full suite of programs to sharpen your marketing, messaging, & mindset, the same programs that took me from £0 to £40k sales months, and the exact same methods and strategies that have my clients going from the industries best kept secret to ICONIC brands that are wildly known.
(Includes Magnetic Message worth £888, Feminine Sales worth £777, BTS Marketing worth £222, Unleashing You personal branding worth £333, Embodied CEO £444, AND courses like Behavior Change for your Clients (how to lead your clients to the result) which are not available for sale elsewhere!!)
The Vibe:
ICONIC Woman.
ICONIC Brand.
ICONIC Money.
Because in here, we bend time.
The next five months? Pure overflow, exponential growth, bold AF moves.
Claim your MF seat at the table HERE:
https://form.typeform.com/to/oupmdAN0
This is where you become HER.
The ICONIC Woman:
✔️ Moves first.
✔️ Believes so hard the universe has no choice but to match her energy.
✔️ Builds a brand from the parts of herself she was once told were "too much."
✔️ Becomes unmissable, unshakable, unforgettable.
She doesn't follow the rules.
She rewrites them.
And gets wildly paid for it.
So…
Are you going to flirt with your future a little longer?
Or are you finally going to claim your seat?
PAY IN FULL
$11,111
PAY IN FULL
BONUS when you PIF:
1:1 for 45 minute call with Evie to map out your ICON moves.
PAYMENT PLAN
$1,111
Monthly (12 of payments $1,111)
*all payments must be complete*
FAQs (Frequently Asked Questions)
How does it work?
The mastermind works as follows: you’ll complete an initial onboarding form where we get to know you and your business. From here, you’ll be booked in on a 30-minute onboarding call with Evie to map out your personal plan of action and road to expansion. From here, you’ll have immediate access to 20+ hours worth of trainings and step-by-steps to dive into to build a business that scales with ease.
We host a weekly Mastermind call with Evie (Tuesdays 4pm GST) where you can bring your questions on the topics you’ve learned, or general Q&A to bounce ideas back and forth and soundcheck! Topics include (but are not limited to) sales page reviews, lead magnet ideas, content audits, business strategy, mindset alignment and more.
Additionally, you’ll have access to a quarterly (every 3 months) mastermind day where we spend 4 hours together, diving DEEP into specific topics to help you grow, expand and evolve your identities and capacity to receive success and growth. These are heavily mindset and energetics focused - your business will only grow as big as your mind allows!
Is this for females only?
To protect the energy of the group, yes, this a female only mastermind.
What do I get access to?
Within the 12 month mastermind, you will receive access to all programmes. Including call replays, telegram channels, riffs, and more. You will also receive free access to the Embodied Membership.
Is there any 1:1 access to Evie?
No. This is a group mastermind. You will have personalised coaching on the weekly and quarterly mastermind calls, however if you’re seeking more depth, please apply for 1:1 mentorship.
Is this for me if I’m making less than 5k/month?
Simple question: do you want to scale to 20k months and beyond in a way that feels really good in your soul? Do you want to magnetise dream clients, and be in a room full of multi 6 figure female entrepreneurs whose energy is radiant? If so, YES. If anything - its the perfect place for you. When you feel called to join a room that feels leaps and bounds ahead of you, that is where you will expand the fastest.
I’ve been in a few mentorships before and failed. How do I know this one will be different?
if you have to ask, you’re probably in the wrong place. I won’t make any crazy guarantees that this mastermind will help you leap 10x - thats down to you and your ability to do the work. What I will promise you, is that when you have a vision and you put yourself around the right people, implementing the right strategy with your subconscious mind fully onboard (thanks to the mindset work we’ll be doing) - its hard to fail. This isn’t a space to come if you need saving, this is a space for ambitious, action-taking female entrerpeneurs that want to scale their business in an aligned way.
© 2025 | Evie Dawson, Mindset & Business Mentor for Female Entrepreneurs