You’re already successful. Your clients adore you.
You’ve delivered transformations that literally make you EMOTIONAL when you think about them… the kind that remind you, “This is what I was born to do.”
You’ve hit income milestones that once felt impossible. You’ve created results people dream of. You’ve built a business most coaches would kill for.
But behind the scenes?
You’re tired of fluctuating months.
You’re exhausted from tweaking the same offer for the 8th time, hoping this version is ‘the one’.
Your ideas are bigger than your execution.
Your messaging feels watered down, not quite ‘you’.
Your content feels… fine. Does the job.
But not ICONIC.
And your brand? Powerful, yes, but nowhere near its true potential.
And the worst part?
You KNOW you’re capable of more.
You KNOW you could be 10x further ahead by now.
And you sure as sh*t are not willing to be in the same place 12 months from now.
You’re done pretending you don’t feel it.
You’re done being “impressive on paper” while everyone tells you how well you’re doing… yet you feel quietly frustrated in private because you KNOW you’re playing below your power.
You’re done leading at a level that no longer matches the woman you’re becoming.
You don’t need another playbook, 12-hour course or more strategies that just cloud your vision and stretch your bandwidth even thinner.
You need a room that expands you, a space where your genius is mirrored back in every corner you look.
A space where your potential isn’t the vision, its the fcking STANDARD.
If this is you, welcome to ICONIC.
ICONIC is the room where high-level women stop playing small and start scaling like the leader they actually are.
This is the BEST place on the internet cough - on earth for creative female entrepreneurs to grow their businesses in a way that lights your SOUL on fire and makes scaling feel fun AF.
ICONIC Mastermind
A 12-months of high-level strategic business support and deep identity work, built specifically for the woman scaling her business to $30k+ months and beyond
ICONIC EXPRESSION
ICON LEADERSHIP
ICONIC SALES
ICON LEADERSHIP
Each of the four pillars are strategically designed to position your work as the ONLY solution for your dream clients, to make your work undeniable.
These are not “come learn” calls where you carve out 90 minutes of your precious time to learn the same content. No no no.
These are “bring me what’s not selling and we fix it live” calls.
You bring:
The DM convo that feels sticky
The offer that isn’t converting
The content that SHOULD be activating high-intent buyers but isn’t
The launch plan that feels fuzzy
The boundary wobbles blocking sales
The buyer behaviour gaps you can’t see
And we solve it, there and then.
This is why ICONIC women get fast results:
“Implemented the tweak you gave me → signed a client immediately + another paid 6 months upfront.”
“Left yesterday’s call, upgraded my boundaries, signed a new client anyway.”
“We changed one line in my DM flow and the whole conversation shifted.”
When I was in the depths of building my business, I noticed a reaaaal gap. To learn about content? I’d buy a $999 course. To learn about client delivery? Another $1500 and an 8-week dragged out program.
I wanted to be able to just ASK someone their opinion, based on their lived experience, knowledge and what they saw for me.
Which is exactly why I created this room, to do exactly that.
Here’s what you can expect:
THE ICONIC SUPPORT SYSTEM
This is where we weave in your new programs + support.
WEEKLY MASTERMIND CALLS
90 minutes of real-time gap diagnosis + sales activation.
We alternate the time each week to accommodate different time zones (fun fact, we have clients across 9 different timezones!).
You are guaranteed to always get your question answered for the highest level of support.
MONTHLY WORKSHOPS
Every month we do a workshop
Whether it be a guest speaker (we’ve had Ads Strategists, Money Mindset coaches!) or a workshop where I break down whats working well for me in my business right now – these monthly workshops are designed to educate. Deep dives into:
buying triggers
thought leadership
premium positioning
content architecture
offer elevation
launch psychology
retention systems
THE PROGRAM VAULT
(New + Fully Updated)
You get every core program I’ve created.
Including:
Magnetic Messaging (worth $888)
Feminine Sales (worth $1597)
Youtube Buyer Magnet (worth $1597
BTS Marketing (worth $222)
Embodied CEO (worth $333)
Brand Mirror (worth $333) + the Brand Mirror
Extractor GPT
PLUS all new trainings added throughout your 6 months. This is £100k+ of education condensed into one vault.
THE ICONIC FUNNELS TEMPLATES
Plug-and-play sales pages, upsell and funnel templates to make your sales systems IRRISITABLE.
We will install our custom High Ticket Funnel, Mid-ticket Funnel, Low-ticket/Freebie Funnel AND Quiz Funnel into your business.
PLUS templates for client onboarding, client contracts, cancellation and refund request emails and more. I know what you’re thinking… who is this woman and why is she giving me more than I could ever need? And to that I say, welcome to the ICONIC Mastermind 😜
THE ICONIC COMMUNITY
A curated room of high-level women.
Women who have met up for in-person photoshoots, been eachothers hype girls and made friendships for life through this incredible community.
IN-PERSON EXPERIENCE
(OPTIONAL )
Because energetic calibration hits different in the flesh.
Client Testimonials
"Working with Evie has been the BEST DECISION that I've made in terms of my business, my mindset, my confidence. I feel I'm a completely different woman"
BETH BEELEY-CAVE
"Since working with Evie, I honestly feel so much more relaxed and I feel like I know things will be coming to me. And the clients that have come into my world since working with Evie have been so much more aligned. "
SIMRAN SAMPLAY
"Since being inside ICONIC, I’ve come to understand that there are different ways of doing business—especially ones that lean more into feminine energy."
LENA SUNDERMEIER
"When I discovered Evie, I knew she was the mentor for me. I’ve changed immensely just by being around such an incredible woman."
CLARA PEDERSEN
"I have been working alongside the wonderful Evie for four weeks now inside Expand the Mastermind (now ICONIC) and I’m absolutely loving it and I wish that I joined sooner."
TASH SCOTT
"I have worked with Evie since October 2024 and I honestly can say this woman has changed my life. Since working with Evie, I have had my highest cash months since starting my business in 2022."
FAITH WITHINSHAW
"My life has changed completely. She [Evie] has this really remarkable ability to see you not just for you but for your potential."
BETH BEELEY-CAVE
"Since I've joined ICONIC, I've changed everything I thought about business. Evie showed me the power the knowledge and my zone of genius.
JULIE HEINRICH
FAQs (Frequently Asked Questions)
How does it work?
The mastermind works as follows: you’ll complete an initial onboarding form where we get to know you and your business. From here, you’ll be booked in on a 30-minute onboarding call with Evie to map out your personal plan of action and road to expansion. From here, you’ll have immediate access to 20+ hours worth of trainings and step-by-steps to dive into to build a business that scales with ease.
We host a weekly Mastermind call with Evie (Tuesdays 4pm GST) where you can bring your questions on the topics you’ve learned, or general Q&A to bounce ideas back and forth and soundcheck! Topics include (but are not limited to) sales page reviews, lead magnet ideas, content audits, business strategy, mindset alignment and more.
Additionally, you’ll have access to a quarterly (every 3 months) mastermind day where we spend 4 hours together, diving DEEP into specific topics to help you grow, expand and evolve your identities and capacity to receive success and growth. These are heavily mindset and energetics focused - your business will only grow as big as your mind allows!
Is this for females only?
To protect the energy of the group, yes, this a female only mastermind.
What do I get access to?
Within the 12 month mastermind, you will receive access to all programmes. Including call replays, telegram channels, riffs, and more. You will also receive free access to the Embodied Membership.
Is there any 1:1 access to Evie?
No. This is a group mastermind. You will have personalised coaching on the weekly and quarterly mastermind calls, however if you’re seeking more depth, please apply for 1:1 mentorship.
Is this for me if I’m making less than 5k/month?
Simple question: do you want to scale to 20k months and beyond in a way that feels really good in your soul? Do you want to magnetise dream clients, and be in a room full of multi 6 figure female entrepreneurs whose energy is radiant? If so, YES. If anything - its the perfect place for you. When you feel called to join a room that feels leaps and bounds ahead of you, that is where you will expand the fastest.
I’ve been in a few mentorships before and failed. How do I know this one will be different?
if you have to ask, you’re probably in the wrong place. I won’t make any crazy guarantees that this mastermind will help you leap 10x - thats down to you and your ability to do the work. What I will promise you, is that when you have a vision and you put yourself around the right people, implementing the right strategy with your subconscious mind fully onboard (thanks to the mindset work we’ll be doing) - its hard to fail. This isn’t a space to come if you need saving, this is a space for ambitious, action-taking female entrerpeneurs that want to scale their business in an aligned way.
© 2025 | Evie Dawson, Mindset & Business Mentor for Female Entrepreneurs